Matomo, applied beyond the homepage — across apps, portals, and the software your business actually runs on.
Get analytics you can act on, across every digital touchpoint your business runs on – without compromising on data ownership, depth, or where it's hosted.
Matomo, applied beyond the homepage — across apps, portals, and the software your business actually runs on.
Get analytics you can act on, across every digital touchpoint your business runs on – without compromising on data ownership, depth, or where it's hosted.
Matomo, applied beyond the homepage — across apps, portals, and the software your business actually runs on.
Get analytics you can act on, across every digital touchpoint your business runs on – without compromising on data ownership, depth, or where it's hosted.
Layer ist Ihr One-Stop-Shop für Matomo+: Wir bieten umfassende technische Expertise, effiziente Datenerfassung sowie präzise Analyse- und Reporting-Tools, um Ihr Unternehmen optimal zu unterstützen.
What is Matomo.
Matomo is open-source web analytics software. It does what enterprise analytics platforms do – tracking, segmentation, funnels, cohort analysis, A/B testing, heatmaps – with one structural difference: you host it yourself.
That changes the relationship. Your visitor data sits on your infrastructure, under your control. The software is auditable, extensible, and transferable. The setup we build for you can be maintained by us, by your team, or by anyone who knows Matomo. There's no contract that locks you to a vendor and no roadmap you can't influence.
Matomo is open-source web analytics software. It does what enterprise analytics platforms do – tracking, segmentation, funnels, cohort analysis, A/B testing, heatmaps – with one structural difference: you host it yourself.
That changes the relationship. Your visitor data sits on your infrastructure, under your control. The software is auditable, extensible, and transferable. The setup we build for you can be maintained by us, by your team, or by anyone who knows Matomo. There's no contract that locks you to a vendor and no roadmap you can't influence.
Why Matomo is the right choice
Why Matomo is the right choice
Why Matomo is the right choice
Whichever analytics tool you're on today – or considering – three questions tend to decide the answer: who controls the data, how deep the analysis can go, and what it costs you to leave. Matomo answers all three on terms that favour you.
Whichever analytics tool you're on today – or considering – three questions tend to decide the answer: who controls the data, how deep the analysis can go, and what it costs you to leave. Matomo answers all three on terms that favour you.
You control the data
Matomo runs on infrastructure you choose. Your data doesn't leave your environment, doesn't get repackaged, doesn't train someone else's product. For Swiss organisations subject to DSG and GDPR, that's not a preference – it's a regulatory position you can defend without renegotiating with a vendor.
You control the data
Matomo runs on infrastructure you choose. Your data doesn't leave your environment, doesn't get repackaged, doesn't train someone else's product. For Swiss organisations subject to DSG and GDPR, that's not a preference – it's a regulatory position you can defend without renegotiating with a vendor.
Depth without compromise
Matomo matches what enterprise teams expect from their analytics: custom dimensions, server-side tracking, multi-property reporting, raw data access, full SQL queries. The difference is you decide how it's configured and how it's used – not a product manager working for someone else's roadmap.
Depth without compromise
Matomo matches what enterprise teams expect from their analytics: custom dimensions, server-side tracking, multi-property reporting, raw data access, full SQL queries. The difference is you decide how it's configured and how it's used – not a product manager working for someone else's roadmap.
No exit cost
Open source means transferable. If you decide to bring the work in-house, change partners, or migrate the stack, the data, configuration, and documentation come with you. You stay because the work is good, not because leaving is expensive.
No exit cost
Open source means transferable. If you decide to bring the work in-house, change partners, or migrate the stack, the data, configuration, and documentation come with you. You stay because the work is good, not because leaving is expensive.
Matomo, across your digital ecosystem.
Matomo, across your digital ecosystem.
Matomo, across your digital ecosystem.
Most Matomo implementations stop at the marketing website. That's where most analytics work has historically happened, and it's where most providers are comfortable. The problem: very few businesses live entirely on their marketing site. Customers move through apps, log into portals, use products, talk to support. If your analytics only sees the entry point, you're making decisions on a fraction of the picture.
We work across the whole ecosystem.
Most Matomo implementations stop at the marketing website. That's where most analytics work has historically happened, and it's where most providers are comfortable. The problem: very few businesses live entirely on their marketing site. Customers move through apps, log into portals, use products, talk to support. If your analytics only sees the entry point, you're making decisions on a fraction of the picture.
We work across the whole ecosystem.
Websites
Marketing sites, content platforms, e-commerce. Conversion funnels, content performance, SEO and CRO – the foundational layer most clients arrive with.
Websites
Marketing sites, content platforms, e-commerce. Conversion funnels, content performance, SEO and CRO – the foundational layer most clients arrive with.
Websites
Marketing sites, content platforms, e-commerce. Conversion funnels, content performance, SEO and CRO – the foundational layer most clients arrive with.
Apps and authenticated areas
Native and web apps, customer portals, login-protected platforms. Tracking that respects authentication boundaries, connects user behaviour across sessions and devices, and works inside environments where standard tags don't reach.
Apps and authenticated areas
Native and web apps, customer portals, login-protected platforms. Tracking that respects authentication boundaries, connects user behaviour across sessions and devices, and works inside environments where standard tags don't reach.
Apps and authenticated areas
Native and web apps, customer portals, login-protected platforms. Tracking that respects authentication boundaries, connects user behaviour across sessions and devices, and works inside environments where standard tags don't reach.
Connected digital products
Multi-property setups, learning platforms, internal tools, custom software – environments where multiple properties feed into a single coherent view of how users actually move through your business. This is where Matomo's flexibility starts to outperform commercial alternatives, and where most providers stop being able to help.
Connected digital products
Multi-property setups, learning platforms, internal tools, custom software – environments where multiple properties feed into a single coherent view of how users actually move through your business. This is where Matomo's flexibility starts to outperform commercial alternatives, and where most providers stop being able to help.
Connected digital products
Multi-property setups, learning platforms, internal tools, custom software – environments where multiple properties feed into a single coherent view of how users actually move through your business. This is where Matomo's flexibility starts to outperform commercial alternatives, and where most providers stop being able to help.
The deeper your digital footprint, the more analytics matters – and fewer providers can actually deliver it.
The deeper your digital footprint, the more analytics matters – and fewer providers can actually deliver it.
The deeper your digital footprint, the more analytics matters – and fewer providers can actually deliver it.
How we work with you
How we work with you
How we work with you
Tracking concept and implementation
We start with the questions your business needs to answer, not with the events you could theoretically track. The output is a tracking plan that's lean, maintainable, and tied to actual decisions. Most setups we inherit have 30–50% dead weight; we don't recreate that.
Tracking concept and implementation
We start with the questions your business needs to answer, not with the events you could theoretically track. The output is a tracking plan that's lean, maintainable, and tied to actual decisions. Most setups we inherit have 30–50% dead weight; we don't recreate that.
Migration from your current platform
Whether you're on Google Analytics, Adobe, Plausible, or a legacy in-house setup, the migration path is the same in shape: audit, parallel running, validation, cutover, handover. The specifics depend on what you're leaving and what you're keeping.
Tracking concept and implementation
We start with the questions your business needs to answer, not with the events you could theoretically track. The output is a tracking plan that's lean, maintainable, and tied to actual decisions. Most setups we inherit have 30–50% dead weight; we don't recreate that.
Migration from your current platform
Whether you're on Google Analytics, Adobe, Plausible, or a legacy in-house setup, the migration path is the same in shape: audit, parallel running, validation, cutover, handover. The specifics depend on what you're leaving and what you're keeping.
Hosting and infrastructure
We host in Switzerland, infrastructure-as-code. Monitoring, version updates, backups, and security patches are handled. Your data stays in Switzerland end to end, on infrastructure that's documented and auditable.
Hosting and infrastructure
We host in Switzerland, infrastructure-as-code. Monitoring, version updates, backups, and security patches are handled. Your data stays in Switzerland end to end, on infrastructure that's documented and auditable.
Dashboards directly on Matomo
We've optimised Matomo's database to a point where most clients don't need a separate data warehouse for dashboarding. Dashboards run directly on Matomo data – faster to build, cheaper to maintain, easier to trust. For clients with broader BI needs, we integrate Apache Superset on top.
Privacy-compliant tracking
DSG- and GDPR-compliant configurations, cookieless tracking where it makes sense, consent management where it doesn't. We design the setup so compliance is structural, not a layer of patches.
Privacy-compliant tracking
DSG- and GDPR-compliant configurations, cookieless tracking where it makes sense, consent management where it doesn't. We design the setup so compliance is structural, not a layer of patches.
Maintenance and SLA
Defined response times, version updates, monitoring, and ongoing analytics support.
Maintenance and SLA
Defined response times, version updates, monitoring, and ongoing analytics support.
Maintenance and SLA
Defined response times, version updates, monitoring, and ongoing analytics support.
Two ways to work with us.
Most clients start with a defined project to get the setup right and prove the value. From there, the question is whether to operate it in-house or to keep us alongside. Both paths are open, and one feeds into the other.
Two ways to work with us.
Most clients start with a defined project to get the setup right and prove the value. From there, the question is whether to operate it in-house or to keep us alongside. Both paths are open, and one feeds into the other.
Classic Analytics
Project-based engagement
-> A defined scope, timeline, and price.
-> Typical engagements run from a focused tracking audit, to a full migration from another platform, to a tracking concept and implementation across an ecosystem. You own the result.
-> Documentation and knowledge transfer are part of the deliverable, so your team can operate the setup without us if you choose to.
Managed Analytics
Subscription engagement, from CHF [xy]/month, three-year term.
-> We operate the setup with you.
-> Hosting, monitoring, version updates, regular data quality checks, and ongoing analytics support are included.
-> Quarterly strategic sessions keep the setup aligned with where your business is going.
-> The setup grows with you instead of being rebuilt every two years.
Migrating to Matomo
Migrating to Matomo
Migration to Matomo is a parallel process, not a switch. Done properly, you don't lose reporting continuity, you don't lose historical context, and you don't end up with two systems neither team trusts.
Migration to Matomo is a parallel process, not a switch. Done properly, you don't lose reporting continuity, you don't lose historical context, and you don't end up with two systems neither team trusts.
Audit
We map your current setup – what you're actually using, what's tracked but ignored, what's missing, what should be redesigned rather than ported. Most migrations are also a chance to fix tracking decisions that have been wrong for years.
Parallel running
Matomo runs alongside your current tool. Numbers are validated against the existing source, your team gets time to learn the new interface, and the migration plan is adjusted based on what the parallel data shows.
Cutover and handover
Once Matomo matches or exceeds the previous setup, we cut over. You receive documentation, a knowledge transfer session, and a clear handover. From there, you continue with us on Managed Analytics or operate it yourselves on Classic.
Backup-Lösung
Setzen Sie Matomo parallel zu Google Analytics 4 ein. Mit einem Basis-Setup dient Matomo als zuverlässige Backup- und Überprüfungslösung, die Ihre Datenintegrität sicherstellt.
Parallel-Lösung
Ergänzen Sie Ihr Tracking-System mit Matomo, um das Nutzerverhalten auf Ihren Kanälen tiefergehend zu analysieren, und das ganz ohne den Einsatz von Cookies.
Matomo-first-Lösung
Nutzen Sie Matomo als vollständigen Ersatz für Google Analytics und gewinnen Sie die volle Kontrolle über Ihre Daten zurück.
Companies we work with
Companies we work with
Companies we work with
Implementierung und Wechsel zu Matomo von Google Analytics
Backup-Lösung
Setzen Sie Matomo parallel zu Google Analytics 4 ein. Mit einem Basis-Setup dient Matomo als zuverlässige Backup- und Überprüfungslösung, die Ihre Datenintegrität sicherstellt.
Parallel-Lösung
Ergänzen Sie Ihr Tracking-System mit Matomo, um das Nutzerverhalten auf Ihren Kanälen tiefergehend zu analysieren, und das ganz ohne den Einsatz von Cookies.
Matomo-first-Lösung
Nutzen Sie Matomo als vollständigen Ersatz für Google Analytics und gewinnen Sie die volle Kontrolle über Ihre Daten zurück.
See Matomo in your context
See Matomo in your context
See Matomo in your context
A 30-minute demo with a Layer analyst. We'll go through Matomo on the kind of setup you actually have – website, app, portal, ecosystem – and answer the specific questions that matter to your decision: scope, migration, hosting, cost, what changes for your team.
François Bruneau
Analytics Lead
E-Mail: francois@layer.swiss
Two ways to work with us.
Most clients start with a defined project to get the setup right and prove the value. From there, the question is whether to operate it in-house or to keep us alongside. Both paths are open, and one feeds into the other.
Warum Layer der passende Partner für Ihre Matomo-Lösung ist
Layer kombiniert technische Expertise mit einem tiefen Verständnis für eine verlässliche, gesamtheitliche Datenerfassung und zielwirksame Analysen
Technische Expertise
Unser Team verfügt über eine vielseitige technische Expertise und umfangreiche Erfahrung in der Implementierung und Anpassung von Matomo.
Verständnis für Basic und Advanced Analytics
Wir bieten sowohl grundlegende als auch fortgeschrittene Analysefähigkeiten, um Ihren spezifischen Bedürfnissen gerecht zu werden.
Entwicklung und Begleitung
Wir passen Matomo an Ihre individuellen Geschäftsziele an und unterstützen Sie in allen Phasen der Implementierung und Nutzung.
FAQ
FAQ
FAQ
What is Matomo and what is it used for?
How does Matomo differ from Google Analytics?
What are the disadvantages of Matomo?
How do I install and/or host Matomo on my website?
Is Matomo free?
Why is Matomo+ a paid service while Google Analytics is free?
What data protection features does Matomo offer?
Can Matomo display web data in real time?
What reports can I create with Matomo?
How can I ensure the privacy of my website visitors using Matomo?
Can I use Matomo for my e-commerce shop?
Layer guides you purposefully through the complexity of your user and customer data to enable a data-driven way of working and strategy.
datahub gmbh
Sentimattstrasse 6
6003 Luzern
Layer guides you purposefully through the complexity of your user and customer data to enable a data-driven way of working and strategy.
datahub gmbh
Sentimattstrasse 6
6003 Luzern
Services
Layer guides you purposefully through the complexity of your user and customer data to enable a data-driven way of working and strategy.
datahub gmbh
Sentimattstrasse 6
6003 Luzern